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REVIEWED BY: Elizabeth Kraus

Elizabeth Kraus has more than a decade of first-hand experience building and growing a boutique digital marketing agency and double that in small and mid-size business marketing management. She provides expert answers to marketing questions related to branding, content marketing, web development, email, social media, and SEO.

WRITTEN BY: Ralph Derek Manuel

Published May 17, 2022

Ralph has a background in law and over 5 years of experience in writing and social media management disciplines ranging from SEO, affiliate marketing, and geographical marketing for clients in the USA, Singapore, Malaysia, and Thailand.

Published May 17, 2022

This article is part of a larger series on Facebook.

There are several free Facebook templates for business pages. But which Facebook page template you choose determines the extent to which you can customize your tabs and call to action (CTA) buttons to help page visitors engage with your business profile. Learn more about the templates, tabs, and CTA buttons available to choose the best Facebook page template for your business’ Facebook profile.

Just starting with Facebook for business? Check out the details on how to create an awesome Facebook Business page.

Here are the different Facebook Page Templates simplified based on functionality:

You can customize Facebook templates by adding, moving, and removing any of the available tabs. In a Facebook page template, tabs are used to organize and showcase various business or brand profile elements, such as Reviews, Videos, Photos, Events, Menus, and more.

To access the tabs settings, from your News Feed, click Pages in the left side menu. Select the Page of your choice and then click Settings on your Page. You’ll see the Templates and Tabs in the left menu, click that to access the tab settings.

You can also modify your Facebook page template to better serve your audience by adding and removing tabs depending on your business needs. For example, a salon would likely have services, reviews, and perhaps offers, whereas a bookstore might use shop and events tabs.

*The Events tab only becomes available once you add an event to your page.

Every Facebook template comes with different sets of call to action (CTA) buttons that you can add to further customize your page. These CTA buttons are great for businesses looking to get more from Facebook marketing than simply providing basic business information.

The settings to add these buttons appear below your cover photo and to the right of your Facebook Business Page name. The functions of these buttons range from placing an order to giving visitors directions to your business.

Just as important as the tabs and Facebook page layout you choose is the visual design of your business’ page. Create a professional and attention-grabbing page with custom visuals created by a graphic design pro for as little as $5 on Fiverr.

For desktop users, to access and edit your Facebook page template, simply go to your page and under “Manage Page” click on the Settings. Then select the Templates and Tabs setting.

For mobile devices, tap into the top right of Facebook, and select Pages. Next, go to your selected page and click on “Edit Page,” you should see the “Current Templates” as well as the “Tabs” and “Buttons” settings.

Let’s dive into some of the best Facebook templates for small businesses:

Tabs: Home, Videos, Photos, About, Community, Offers, Jobs, Events, Services, Shop, Groups, Live, Reviews, Guides

When you first create a Facebook Page for your business, it will have the standard business page template by default. The standard template includes the Home button, Videos, Photos, About, and Community tabs. It’s a good template for almost any business, and it lets you customize your page with optional tabs, such as Reviews and Offers, and add your business’ contact information.

The standard Facebook page template is beginner-friendly and has all the general tabs and buttons most businesses need. You’ll see from the examples how the standard template provides important business information such as the About us section that introduces your business to page visitors.

Pages should also have eye-catching cover images and a profile picture as well as photos for seasonal sales or holiday festivities. If you need a free resource to create your Facebook cover photo, Canva has lots of Facebook cover templates you can customize to use on your business’ Facebook page. Here are some examples of business pages that use the standard template.

Tabs: Home, Videos, Photos, About, Pins, Iconosquare, Pinterest, Twitter, YouTube, Stores, Community, Events, Groups

The shopping Facebook template is made for online stores, retailers, ecommerce businesses, and dropshippers. If you sell a physical or digital product, it’s the ideal template to choose. All the tabs from the standard template are available on the shopping template with the main difference focusing on the presentation of the available tabs based on a retailer using Facebook.

To make the most of your Facebook shopping page, keep the Shop tab as the primary tab. This way, visitors will see it on the main menu rather than in the drop-down (“More”) menu.

To supercharge your sales, learn more about how to sell online with a Facebook Shop.

The best shopping Facebook pages highlight ongoing events or sales promotions while showing off their products for sale. You can also add the messenger greeting feature as a great way to welcome and engage with your page visitors. Below are some examples of how to use the shopping business page template.

Tabs: Home, Videos, Photos, About, Community, Offers, Jobs, Events, Services, Shop, Groups, Live, Reviews, Guides

If you want a solid Facebook page template to show off your business, post job openings, and extend time-sensitive offers, use the Business template. It is recommended for local businesses and professionals such as a retail store, fitness center, medical office, tax accountant, financial adviser, or other brick-and-mortar-based operation that needs to share location, hours, and jobs.

The tabs available on the Business template are the same as the standard and shopping templates—the difference is the way the buttons are ordered. The order of tabs on the business template page prioritizes showing the videos or photos of the business available to any page visitor. However you can reorder most of the tabs—only the home tab cannot be moved.

As the examples below show, using the Business Template makes it easy for social media users to locate your company or quickly learn what it’s about. Users can easily navigate through business information such as operating hours, contact details, about us descriptions, and a local business’ address.

Tabs: Home, Events, Reviews, About, Videos, Community, Join our Mailing List, Livestream, Reserve Table

The Venues Facebook page template is ideal for theaters, music venues, and clubs, and other event-based businesses. You’ll see all the same tabs as the standard, business, and shop templates, however, choosing it makes some optional tabs available that make the most sense for a venue, including Reviews, Jobs, and Offers.

The events tab isn’t available until you create an event, so the first thing you want to do when you create a venue Facebook Page is to add an event so that the events tab shows up. You can also use the videos tab to advertise your venue for booking purposes or show off videos from past events.

In using the Venues Template, the business location is a must-have to help page visitors see if your location is fit for them. Photos of the venue are also important to brief potential customers as to what they can expect in terms of the design or layout of the place. A custom “Book Now” button is advisable to help with reservations. Here are some event-based business page examples to show you how.

Do you have raw video footage that isn’t quite ready to share on your website or social media? Hire a video editor to edit your video on Fiverr and make it web-ready for sharing.

Tabs: Home, Videos, Photos, About, Community, Groups, Contact Info, Posting Guidelines, FAQs, Events, Services, Jobs, Shop

The Nonprofit template has many of the same tabs as the pages above, but Facebook arranges the tabs to highlight your advocacies and cause in the About section right after the Home button. You can also schedule an event so you can add the Events tab and move it up whenever you have a fundraising event.

Follow the examples of some of the best nonprofit pages by adding a custom tab (made through the Facebook developer tools) to showcase ongoing fundraising events or donation drives. If you’re interested but unsure about how to create one, you can hire a Facebook dev on Fiverr and get your custom tab for your Facebook Business Page to increase donations.

Tabs: Home, About, Photos, Shop, Events, Videos, Community

When you choose the Services Facebook page template, you’ll notice that the services tab moves next to the Home button. In fact, a lot of the optional tabs move to the front of the line, and Facebook moves the slider setting to “on” for you.

This template is perfect for any business that sells services, such as a nail salon, graphic designer, growth marketer, or consultant. Page visitors can easily locate your offered services with this Facebook business page design compared to other templates.

The most useful tabs for services are obvious: Services and Reviews. Depending on the type of services you offer, other good tabs to highlight could be Photos, Videos, or Live Videos. To effectively spread the word about your services, consider Facebook advertising. The ads can target your specific audience, so you get the best engagement and interest in your business.

As the examples below demonstrate, photos are a big deal for Facebook service-based business pages. It’s also common for business pages using the Service Template to include customer reviews and a button where users can quickly contact the business for any inquiries.

Tabs: Home, Videos, Photos, About, Community, Groups

The Public Figures template is a good choice for journalists, public relations professionals, authors, artists, actors, musicians, bloggers, and influencers. It’s a bit of a blank canvas with tabs similar to those on other templates, so this template is going to be what you make it.

For example, many artists hire Facebook developers to create custom tabs. This allows them to showcase more than photos and videos by creating tabs for books, movies, and TV shows, for example. Alternatively, you could use the Shop tab and sell products directly to those who follow you or add a button that takes visitors to your official website.

With the Public Figures template, at a glance, you’re introduced to the details of the person whose page you are visiting. Visitors should easily know and understand who the public figure is and what he or she does. They also have dedicated buttons that redirect you to their merchandise, sign-ups for support or a follow for updates. Below are some examples.

Tabs: Home, Menu, Reviews, Photos, About, Community

Anyone who owns a restaurant, cafe, coffeehouse, bar, food truck, or bakery knows the importance of making a menu available to the public. Most Facebook templates have the same tabs, but in a different order based on the type of template. This one for the food industry is the only one that offers the Menu tab, which is arguably the most important one for restaurants.

At the very least, it’s labeled as visitors would expect and improves user experience (UX) by making it easy for users to see your offers. However, the feature is similar to the photos tab. You can take a picture of your physical menu and add it here, or set up albums based on starters, salads, entrees, etc.

As the examples below show, the best restaurant pages on Facebook make good use of the cover photo and the photos tab to show off gorgeous photos of their food. Many restaurants utilize the reviews tab to show what previous customers are saying about their service. They also usually have videos or photos of their menu for easy reference of customers.

Tabs: Home, Live, Videos, Groups, Events, Shop, About, Community, Photos

Using the Video Template for your Facebook profile goes beyond the Video tab you’ll find on other Facebook page templates. In addition, you can use the spotlight section to show off featured videos. This is a fantastic feature for a media or news company that creates a lot of video content.

Tabs on the video page Facebook template are limited and include only Home, Videos, Live, Shop, About, Community, Photos, and Events. The only way to add other tabs to a video page on Facebook is to create custom tabs yourself (or hire someone from Fiverr to do it).

To ensure that your page stands out and delivers what your followers expect, make sure to utilize the video spotlight panel. The section is featured at the top of your page (below your menu, above your posts).

The examples below show how to maximize how you use the Video Page Template by using the “Spotlight” option to highlight recent videos or the most engaging video on your page. You can also utilize the cover photos to give a brief overview of what your content is about.

Most of Facebook’s business profile templates are similar as far as standard tabs and the ability to reorder them. Any template could work well for your needs, with a couple of exceptions. Food service businesses should use the Restaurants & Cafes template for the menu tab, event-based companies will need the Events page template, and video content creators would do well to choose the Video page template.

Creating a page to use Facebook for business is easy, but first, you must have a Facebook profile. After that, it’s just a matter of navigating a series of menus to get your page set up. Find out everything you need to know to create a Facebook business page, and make sure you invite friends to follow it when it goes live.

To change your templates, from the news feed select the “Pages” located in the left menu. Visit the page of your choice and click on Settings. Click on the “Templates & Tabs” in the left menu and press “Edit” located at the right of “Current Template.” Click on the template you want to apply and save your changes.

Any small business that hasn’t set up a free Facebook business profile should do so. Even if you don’t plan to advertise on Facebook, a business page can help you rank in search and increase your visibility online. Choosing the right template mainly comes down to choosing one with the tabs you need. From there, the customization is up to you.

Want help designing a custom Facebook page for your business? Hire a graphic design pro for as little as $5 on Fiverr.

Visit Fiverr